eBay in Japan
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Case Details:
Case Code : BSTR282 Case Length : 12 Pages Period : 2000-2007 Pub Date : 2008 Teaching Note :Not Available Organization : eBay Industry : Internet & E-Commerce Countries : Japan
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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"I am not one for regrets, but I still regret we don't
have a presence in Japan."1
- Meg Whitman, CEO, eBay in 2008.
"When we arrived last year, the 800-pound gorilla [Yahoo
Japan Auctions] was already positioned."2
- Merle Okawara, President and CEO, eBay Japan in 2001.
"I think eBay learned what it did wrong in Japan. Because
of the nature of the auction model, I think it now understands that you have to
be the leader in the market. I think it's a smart move for the company to have
closed its site in Japan and to wait for another time when it can go in and do
what it takes to be the leader there."3
- Lindsay Hoover, Vice President, Houlihan Lokey Howard &
Zukin4 in 2002.
eBay Reenters Japan
In December 2007, eBay Inc. (eBay), the US-based online
auction company, announced its reentry into Japan, through an agreement with
US-based Internet services company, Yahoo! Inc.5 (Yahoo). eBay and Yahoo agreed
to link their auction sites to facilitate cross-border bidding. This would
enable the users of Yahoo Auctions Japan to bid for items listed on eBay's US
site using their Yahoo Japan ID, and eBay users in the US to buy items auctioned
on Yahoo Japan using their eBay ID. On Yahoo and eBay teaming up, Meg Whitman6,
President and CEO, eBay, said, "We are excited to partner with Yahoo Japan in
providing Japanese users with localized site designed to enable them to shop on
the eBay marketplace with ease and convenience."7
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eBay in Japan
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